Yellow: The 2021 Pantone Color of the Year

“Yellow is more than our signature color — it’s who we are. I chose yellow because it exudes a joyfulness that when you see it, you can’t help but smile. It represents the warmth and optimism we live by, every day!” 

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Yellow has always been our guiding light. We believe in its power to uplift spirits and transform energies, to make each of us feel a little happier and more confident than we were before. Like a familiar friend, yellow is a colorful companion that can truly brighten your day.

And at Kendra Scott, brightening your day is exactly what we do. From feeling more confident to being able to share your unique style, jewelry can make a big statement, and in our case – give back. Since our start, we’ve been dedicated to bringing joy to the world, whether that be through an event benefiting a cause you care about or a memorable surprise and delight moment.

Now more than ever, isn’t joy what we all need? An abundance of joy, heaps of optimism, and a whole lot of hope. A reminder that through the cloudy gray skies, our sun will shine again. When you open a yellow box from Kendra Scott, you’re getting more than a beautiful piece of jewelry – you’re getting all that yellow is and can be for you; an illuminating symbol of the good you can see, be, and create.