There are few events we love more than SXSW! The energy, the innovation – all in our hometown. Even virtually this year, we had a blast. 

Recap below: 

Kendra kicked things off with fellow Shark and Texan Mark Cuban and Editor-in-Chief of Fast Company Stephanie Mehta for a panel called Beyond the Tank: Investing in Your Community. Kendra and Mark talked about everything from what they look for in an investment to the importance of local entrepreneurship, and everyone left feeling inspired and ready to take action. 

 We then had a panel called Homegrown Businesses in Austin including TikTok Content Creator Lani Baker, TikTok’s Head SMB & Operations, Global Business Solutions Becca Sawyer, and our very own Chief Marketing Officer, Mindy Perry. They shared all about how to tell a compelling story on TikTok that creates true results. You better believe we were taking notes the entire time! 

We ended the week with (what else?) doing good! The weekend was spent at our South Congress Flagship store enjoying live music from local musicians, cocktail specials, and of course – shopping. 20% of proceeds benefited the Health Alliance for Austin Musicians, which provides access to affordable healthcare for Austin’s local musicians, with the goal of keeping Austin “The Live Music Capitol of the World”. 

We already can’t wait for next year, and hope you’ll join us!